The content directors of 3 major streamers (Stan, Netflix and Amazon) have revealed their support for local production in 2022 to IF Magazine. This is great news, as according to the Australian Financial Review Netflix, Stan, Disney+ and Amazon Prime Video spent $630 million on Australian content in the 2021 financial year.
All agreed that the local industry has shown great resilience and strength, continuing to grow despite the pandemic. Que Minh Luu (Netflix Director of Local Originals) said “Everyone has had a really rough time in 2021; we’re all emerging from our own version of it being tough. But the takeaway for me is that Australia is a really great place to shoot in.”
They also agree that local content generation is important, including international co-productions. Stan chief content officer Cailah Scobie said “At Stan, we have doubled our Originals slate of Australian commissioned content from the previous financial year, and it is testament to the strength of Australian IP and screen creatives, that this work is finding its way on to Stan screens as well as being picked up by the international market.”
Amazon Prime Video head of content for Australia, New Zealand, and Canada, Tyler Bern expressed great enthusiasm for the year ahead:
“The Australian production industry is thriving and it’s a really exciting time to be an Aussie content maker. Amazon Prime Video will be filming three Australian scripted TV originals in 2022 – Class of ’07, produced by Matchbox; Deadloch, produced by Guesswork; and The Lost Flowers of Alice Hart, produced by Made up Stories. We are also announcing additional scripted Australian projects soon. “
MCTV is also looking forward to being involved in more great Aussie projects in 2022. To find out more and be a part of it, click here.
📷: Que Minh Luu – Netflix Director of Local Originals