Congratulations to Marcela F who worked on this fantastic new international campaign for Stella Insurance.
The Stella brand was created because, in the view of founder Sam White, many insurance products have been designed without taking women’s needs or circumstances into account. Stella’s products and customer experiences are designed to prioritise the needs of women and support a broader vision to help balance gender biases. They also offer domestic cover to take extra care of those affected by domestic and family violence by waiving excess relating to a claim.
The campaign will run in both Australia and the UK, across TV, BVOD (streaming), digital, press and OOH (outdoor advertising).
Well done Marcela!