We are all a bit jealous of you here Johanna. Sure you did a fantastic job in this H&R Block Commercial last year. But now you are getting a big $$$ payment just because people really like the commercial. I suppose we can get over our jealousy and just say congratulations. We also have to admit that you did a great job in the first commercial and that is part of the reason it has been renewed. So forgive us for the headline, you didn’t exactly do nothing, perhaps nothing new is more accurate?
For anyone else who is curious about how this works, when Johanna was originally paid for her role in this H&R Block commercial it included 12 months permission to use her image. Now, because the commercial has been successful, they want to extend it for another 4 months and expand it to a print campaign. Those additional rights are negotiated between MCTV and the production company and end up with a healthy payment for Johanna (and some commission for us too of course)